When one looks at the 7 billion people in the world who don't use Twitter yet, and then looks at the 300 million who are in the United States, Twitter obviously has ample runway to add whole groups of people who look just like those that use the service today, whether they're in the US or in other parts of the world.
When one considers the product roadmap, it's right-sized to help all of them to get better usage out of Twitter.
The top of the marketing funnel continues to be robust and consistent and gives Twitter confidence that people can find what they're looking for and feel safe being a part of the conversation.
That’s a lot of what these new Twitter features are about and I do believe these changes signal a new wave of earnings’ success on the short-term horizon.
Let’s roll through them.
Twitter users who purchase a subscription, known as Super Followers, will receive a public badge that is highlighted under their name whenever they interact with the creator who they are paying a subscription to. That gives the creator an opportunity to pay more attention to subscribers if they wish.
The feature — which is currently only available to a limited group of US and Canada users on Apple devices — lets Twitter users charge others $2.99, $4.99, or $9.99 per month to follow them.
Twitter users who offer super follows will get a special pink badge on their profiles. They will be able to keep up to 97% of super follow revenue up to $50,000 after fees, then up to 80% past that mark.
Only users who have at least 10,000 followers, have used the site for at least three months and have posted at least 25 tweets over the past 30 days will be eligible to charge a toll for their tweets, according to Twitter’s rules.
The news comes as various online platforms like Patreon, Substack and OnlyFans compete to offer internet users ways to make money from the content they create.
Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation, including activists, journalists, musicians, content curators, writers, and so on.
Twitter said it would launch a safety feature that allows users to temporarily block accounts for seven days for using harmful language or sending uninvited replies.
Putting in new privacy-related features aimed at giving users greater control over their follower lists and who can see their posts and likes, an effort to make people more comfortable interacting and sharing on the social network.
Among features being considered is the ability to edit follower lists, and a tool to archive old tweets so that they’re no longer visible to others after a specific amount of time designated by the user.
All of these improvements to the inner workings of the platform set the stage for Twitter to dive straight into Bitcoin as the currency of choice.
Why?
If the Internet has a native currency, a global currency, Twitter is able to move faster with products such as Super Follows, e-commerce, Subscription, Tip Jar and we can reach every single person on the planet because of that and sort of going down a market by market approach.
If everyone is using Bitcoin, transactions get easier instead of dealing with dollars, rubles, pesos, and liras and getting a whole division to manage these odds and ends.
Ultimately, Daily Active Users (DAU) has been remarkably consistent and healthy in every geography.
In the US as news cycles come and go, as habits evolve hopefully, people are still merging their pre-pandemic habits with their new habits.
For many people, that means that they're new on Twitter and they're sorting out all kinds of different things that have changed in their lives.
I believe that plays out positively for Twitter in the form of accelerating revenue, increasing earnings, and a larger moat around their unique business which is increasing its scarcity value.
I am highly bullish on Twitter in the short and long term and deploying capital through dollar cost averaging would be a great way to play this.
Buying Twitter today at $64 would make sense.
