March 3, 2011 – Watch Out for the Millennial Voter

Featured Trades: (MILLENIAL VOTERS)


3) Watch Out for the Millennial Voter.? I have been banging the table for years now about the importance of demographic trends for the economy, the financial markets, and the housing market. Well, politics is no different, as the table below of Obama’s approval rating shows.

Millennials, who are now aged 18-29 (I have three of them) are suspicious of government, have a strong anti-business bias, are opposed to new regulation, are highly conscious of environmental issues, and give the president his highest marks. They also happen to care the least about health care, and put a high value on ethics. We also have learned that they don’t bother to vote in midterm elections. This is important because the Millennium Generation surpassed in size 80 million baby boomers last year.

No wonder the last election focused so much energy on Internet campaigning and fund raising. Is the outcome of future elections to be determined by clicks and bandwidth? The data effectively means that the population of liberals is growing, while that for conservatives is shrinking. Politician planners and makers of campaign tchotchke take note.

Age??????????????????????????????? Approve???????????? Disapprove

Millennials? 18-29??????? 60%?????????????????????? 40%
Gen X? 30- 46??????????????? 56%?????????????????????? 44%
Baby Boomers 47-63?? 56%??????????????????????? 45%