Mad Hedge Technology Letter
May 27, 2022
Fiat Lux
Featured Trade:
(ECOMMERCE PLATEAUS)
(AMZN)

Mad Hedge Technology Letter
May 27, 2022
Fiat Lux
Featured Trade:
(ECOMMERCE PLATEAUS)
(AMZN)

Amazon’s decision to look for subletters of 10 million square feet of warehouse space means they don’t believe ecommerce growth will migrate into the extra space they planned for.
This is a big deal because it takes a long time to acquire the extra footage to expand capacity.
It doesn’t happen in one day.
It’s almost a surrender of sorts that this short-term pandemic ecommerce bump had no legs.
It’s over like it almost never existed, sort of like the health crisis.
So why is this a problem?
Amazon’s ecommerce investors' main reason for investing in Amazon is to earn money through appreciating shares.
This only comes about if their businesses are growing and behind their cloud division called Amazon Web Services (AWS), ecommerce is the second most important.
This is why Amazon has seen such as epic selloff in the first half of the year.
I do believe the negativity has somewhat overshot which is why I executed a deep-in-the money bull call option spread on this stock.
It’s not the death of Amazon, hardly so, but it’s been really painful for shareholders.
It was just in 2020 when Amazon added warehouse space faster than it ultimately needed in response to the challenges of the pandemic, outpacing consumer sales and resulting in an extra $2 billion in costs in the first quarter.
However, given the extraordinary demand and uncertainty Amazon was seeing at the time, there’s not much else the company could have done.
This is not what management describes as “right sizing capacity” and in fact is an error in capacity expectations.
Companies don’t spend an extra $2 billion in capacity when they don’t need to.
It would cripple many small ecommerce companies.
Amazon’s online sales fell 3% for the quarter to $51 billion, as shoppers relied less on the company for critical purchases.
Amazon’s recent announcement of a “Buy with Prime” program, serving ecommerce sites other than Amazon.com, takes the company further down the path of using its fulfillment and delivery network to offer shipping as a service, generating additional revenue and potentially competing with UPS and FedEx.
It’s similar to what Amazon did with Amazon Web Services, using its online expertise and cloud infrastructure as a starting point for a business that generated $18.4 billion in revenue in the first quarter.
The company has spent the past few years creating its own last-mile delivery network, known as “AMZL,” leveraging a network of dedicated Amazon Delivery Service Partners and reducing its dependence on third-party delivery companies such as UPS and the U.S. Postal Service.
The 45% selloff in Amazon has been quite overdone bringing the PE ratio all the way down to around 50.
If energy prices and inflation can moderate somewhat in the back half of the year, AMZN would be the first candidate to extend this dead cat bounce into a real bounce back to $3,000 per share.
AMZN is one of the beneficiaries of lower inflation because of its high reliance on fuel to deliver products the last mile.
That cannot be substituted at all so the stock market is reflecting the short-term pain.
The energy having such a stronghold over the tech market is quite unprecedented and don’t expect AMZN to start their oil refiner business.
However, I do expect choppy trading as rising rates and lower purchasing power for Americans do a dirty job on the AMZN bottom line.
“I couldn't imagine a more incompetent politician than myself.” – Said Founder and Co-CEO of Salesforce Marc Benioff
Mad Hedge Technology Letter
May 25, 2022
Fiat Lux
Featured Trade:
(AD MARKETING CRATERS)
(SNAP), (TWTR), (GOOGL), (FB)
This could be the proverbial canary in the coal mine for the consumer falling off a cliff.
There have been soft signals showing that credit card debt is piling up, but the truth is that Americans are spending more money on things they need and not on luxuries.
Snap (SNAP) recording a disastrous earnings report is showing us rapidly slowing growth and digital ad spend is usually first to go in the broader economy.
This leading indicator is essential to understanding the economy because companies don’t and won’t advertise when they understand the incremental marketing spend won’t result in meaningful sales.
Companies are just losing money at that point.
What happens is just a complete freeze of ad spend only to hibernate until the next cycle picks up again and demand returns.
The same dynamics apply to the other digital ad players like Google (GOOGL), Facebook (FB), and Twitter (TWTR) which is why we are seeing 10% selloffs in Google.
The benefit to being such a big and strong company is that Google sells off by 10% while Snap drops by 45%.
Not exactly fair but long-term holders won’t dump Google right away unless there are real structural problems.
To break it down even further, the recession is quickly approaching and the economy is now going into reverse.
Next will be job layoffs and laid-off workers won’t buy much if marketed to.
Snaps’ macroeconomic environment has deteriorated further and faster than anticipated since its last earnings update just a month ago.
Digital ad spend goes quicker than local TV and radio following shortly after.
National TV was much later, and ad agency spend was also later than cycle media buying.
Roku and FuboTV will be hardest hit initially. The length and depth of the recessionary slowdown will determine whether or not pain makes its way to the longer cycle areas of the ad market.
In its first-quarter earnings disclosure in April, Snapchat’s daily active users hit 332 million, an increase from 319 million at the end of 2021.
Snap accounts for only a small low-single digit percentage of total digital advertising, but the macro factors cited should be relevant for all companies.
I believe the read-through is most negative for Twitter, which is 75% dependent on brand ad revenue and has 15-20% exposure to Europe.
Facebook also has significant European exposure (25% of its ad revenue), though its brand advertising exposure is likely well under 25%.
The Nasdaq continues to be a sell the rally type of market because there are no dip buyers.
For years, the dip buyers would save the Nasdaq.
Not only that, but the widespread destruction of tech has also forced many big whales to sit on the sidelines.
Why buy now when the risk reward isn’t favorable?
So now we are headed to a recession and traders are waiting for the recessionary data to flow to confirm these Snap earnings.
If this occurs, don’t be surprised to see a negative feedback loop that triggers algorithms to sell.
The Fed still hasn’t nearly been aggressive enough as well and is selling this false belief that there won’t be a recession and the consumer is strong.
That is yet to be priced into technology shares.
The upcoming data will reflect that the opposite is happening which means the buyer strike continues.
Avoid the dip and sell the rip.
“A.I. is probably the most important thing humanity has ever worked on.” – Said Alphabet CEO Sundar Pichai
Mad Hedge Technology Letter
May 23, 2022
Fiat Lux
Featured Trade:
(ONSHORING GETS CLOSER)
(AAPL), (AMZN)
The end of globalization is accelerating as the iPhone company, Apple (AAPL), has indicated to close sources that they no longer wish to manufacture products in mainland China.
If many might remember, it was Apple CEO Tim Cook who often visited China for a victory lap while simultaneously keeping his mouth shut about the atrocities occurring in the Muslim region of China.
Not only that, zero covid policy in China has served as a political stage for something that appears much more insidious brewing in the Middle Kingdom.
Cook and many other multinational CEOs, selling out their own country, might have finally realized that doing business in totalitarian countries is a bad idea.
Starbucks even shut down in Russia.
There are network costs and brand damage that are hard to recover from.
Truth be told, Apple laughed all the way to the bank with this China arrangement, and their stock price is an indication the strategy worked like clockwork.
Well, it works until it doesn’t.
China was also a great place to live, until it’s not.
Also, China was a great place to manufacture cheap products, until it’s not.
That’s what happens in a country that presides over arbitrary laws which in fact means that the country has no laws.
Now Chinese residents are locked up with robot police dogs barking out orders to stay inside from the street.
What does this mean for Apple’s stock?
Short-term lower if interest rates continue to rise, but very positive long term.
Also, Apple’s equipment might not secure a proper “exit visa.” We also left our military equipment in Afghanistan too.
At least Tim Cook wasn’t locked inside an Apple factory in China like some American CEOs in the past.
At a product level, Apple phones will become more expensive because Apple won’t be able to ignore worker rights and pay them peanuts in producing these shiny gadgets.
Materials will also be harder to source in large quantities.
Remember, China has access to nickel and cobalt.
If they are able to produce in a poorer country like Cambodia, there are transitional costs along with slippage costs.
China’s Foxconn and Pegatron facilities will suffer the fate of many other trade war pawns and I believe this is the end of offshoring for America inc.
Here's another idea, get Foxconn to build an Apple factory in Phoenix and deliver work visas to the best Chinese workers.
Tell them they don’t even need to sleep on the factory floor and don’t need to work 14-hour shifts too. They would take the next plane to the desert.
Apple production partners like Foxconn have already established facilities in India to help produce iPhones for the domestic market there. A further expansion would see iPhones made in India and then exported for global sale.
However, is India sustainable as well? They banned wheat exports to the chagrin of the American government and even worse, they refused to ban Russian energy.
India’s behavior suggests they are working for themselves and not for Ukraine which can be perceived in many coastal American cities as undemocratic.
Either way, Apple’s stock is around 22% from its highs and that’s a victory when we consider stocks like Amazon (AMZN) are down around 45%.
Even if Apple’s stock sustains 30% losses at the time the US Fed starts to lower rates, possibly in 2023, then I would also consider that a resounding success.
Long term, manufacturing in America makes sense not only politically, but economically.
Automation is getting that good too which will soften the blow.
Apple does $365 billion in sales and the natural growth rates suggest it will break half a trillion in sales in 3 years.
However, if Apple wants to do $1 trillion of annual sales, they are going to have to produce the literal iPad on wheels, the Apple EV.
If Apple can pull off an Apple EV while maintaining the high level of quality they are known for, they are guaranteed to clock $1 trillion per year in sales no questions asked meaning the stock should go to $300 per share.
“I love museums but I don't want to live in one.” – Said CEO of Apple Tim Cook
Mad Hedge Technology Letter
May 20, 2022
Fiat Lux
Featured Trade:
(STUDENTS POISED TO DUMP ON TECH STOCKS)
($COMPQ)
Legal Disclaimer
There is a very high degree of risk involved in trading. Past results are not indicative of future returns. MadHedgeFundTrader.com and all individuals affiliated with this site assume no responsibilities for your trading and investment results. The indicators, strategies, columns, articles and all other features are for educational purposes only and should not be construed as investment advice. Information for futures trading observations are obtained from sources believed to be reliable, but we do not warrant its completeness or accuracy, or warrant any results from the use of the information. Your use of the trading observations is entirely at your own risk and it is your sole responsibility to evaluate the accuracy, completeness and usefulness of the information. You must assess the risk of any trade with your broker and make your own independent decisions regarding any securities mentioned herein. Affiliates of MadHedgeFundTrader.com may have a position or effect transactions in the securities described herein (or options thereon) and/or otherwise employ trading strategies that may be consistent or inconsistent with the provided strategies.
