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MHFTR

Bad News from Micron Technology (MU)

Tech Letter

If your stomach was on edge before, then you must feel quite queasy now.

That’s only if you didn’t get rid of your chip stocks when I told you to.

The chip sector has been rife with issues for quite some time now, and I’ve been firing off bearish chip stories the past few months.

Intel (INTC) was one of the last chip companies I told you to avoid like the plague, please click here to review that story.

The contagion has spread wider.

Micron (MU), the Boise, Idaho-based chip giant, delivered poor guidance from its latest earnings report, adding more carnage to this trouble sector.

It’s been rough sailing for many American-based chip companies lately that are not named Advanced Micro Devices (AMD) and Nvidia (NVDA).

The protracted ongoing trade war between America and China that sees no end in sight is the fundamental reason to stay away from these chip companies that are the meat and potatoes inside of all electronic devices.

Cofounder of Alibaba (BABA) Jack Ma, who recently stepped down from his position as chairman, told news outlets that this trade war could last “20 years” and is “going to be a mess.”

Micron is affected by this trade war more than any other American company, with half of its annual revenue derived from the Middle Kingdom.

Out of the $20.32 billion in annual revenue last year, more than $10 billion was from China alone.

Micron is a leader in selling DRAM chips, which are placed in most portable electronic devices such as smartphones, video game consoles, and laptop computers.

The commentary coming out from chip executives has been overly negative and spells doom and gloom - supporting my view to be cautious on chips through the end of the year.

At the Citi 2018 Global Technology Conference in New York, KLA-Tencor (KLAC) chief financial officer Bren Higgins characterized the winter season DRAM market as “little less than what we thought,” describing margins as “modestly weaker.”

Lam Research (LRCX), once one of my favorite chip plays, offered bearish rhetoric about the state of chip investments, saying on its earnings call that is expected “lower spending on new equipment by some of its memory customers.”

It doesn’t take a rocket scientist to know that “memory customer” is Intel, which is in the throes of a CPU chip shortage rocking the overall personal computer market.

Personal computers face a steep 7% drop in sales volume for the rest of the year, and the knock-on effect is rippling throughout the industry.

The lower volume of produced computers means less memory needed, adding up to less sales for Micron.

This rationale forced Micron to guide down its revenue growth from 22% to 16% for the last quarter of 2018.

Intel’s monumental lapse has offered a golden opportunity for competitor Advanced Micro Devices (AMD) to steal market share from Intel in broad daylight.

This was the exact thesis that provoked me to urge readers to pile into AMD shares like a Tokyo rush-hour subway car.

Shares have gone ballistic to say the least.

(AMD) is poised to seize and reposition itself in the global CPU market with a 70/30 market share, up from the paltry 90/10 market share before Intel’s debacle.

To make matters worse for Intel, widespread reports indicate its shortage problems are “worsening.”

Such is a dog-eat-dog world out there when a company can triple market share in a blink of an eye.

The rotation is real with HP (HPQ) planning to integrate AMD chips into 30% of its consumer PCs, and Dell already mentioning it will use AMD chips to make up for the shortages.

The resilience in chip demand remains the silver lining for this industry as price weakness and production shortages will be finite.

Server demand remains particularly robust.

Google, Amazon, Facebook, and Microsoft coughed up $34.7 billion on data centers to serve cloud-based operation in the first half of the year in 2018, a sharp increase of 59% YOY.

Investors have been paranoid of the boom-bust nature of the chip industry for decades.

Each cycle sees spending and chip pricing rocket, only for inventories to build up and demand to evaporate in an instant.

The beginning of the end always starts with lower guidance, followed up with missed earnings the next quarter.

This playbook has repeated itself over and over.

Micron guided first quarter revenue of 2019 in a range between $7.9 billion to $8.3 billion, lower than the consensus of $8.45 billion.

And, if all of this horrid chip news wasn’t reason to rip your hair out - here is the bombshell.

To wean itself off the reliance of American chips, Alibaba has created a subsidiary to produce its own chips called Pingtouge Semiconductor Company.

Pingtouge refers to honey badger in the Chinese language, symbolic for its tenacity in the face of adversity – perhaps a thinly-veiled dig at the American political system.

Former Chairman Ma pocketed this chip company Hangzhou C-SKY Microsystems last year. It will will be given ample leeway and resources to team up with Alibaba to roll out its first commercial chip next year.

Alibaba has rapidly grown into the third-largest cloud player in the world, and require an abundant source of chips moving forward.

Chips tricked out with artificial intelligence will be adopted by not only its data centers, but integrated with its autonomous driving technology and IoT products, which are markets that Alibaba is proud to be part.

You can find Alibaba’s cloud products present in more than 20 countries. And the company that Jack Ma built forecasts to generate more than 50% of its revenue from overseas markets soon.

It could be Jack Ma laughing all the way to the bank.

Ultimately, Micron produced fair results last quarter, but like Facebook found out, if investors believe the company is about to fall off a cliff, it offers little resistance to the share price on a short-term basis.

Could the cyclicality demons start to awake to drag this company down?

Partially, yes, but there are still many positives to take away from this leading chip company.

China will need years to remedy its addiction of American chips.

It will not be able to produce the scope of quality or quantity to just stop buying from American companies for the foreseeable future.

The authorized $10 billion share buyback gave Micron shares a nice lift earlier this year, but the industry dynamics are now deteriorating rapidly.

Chip sentiment is at its lowest ebb for some time, and I reaffirm my call to avoid this sector completely unless it’s the two cornerstone chip companies showing systematic resiliency - (AMD) or Nvidia (NVDA).

The administration initially slapped on a tariff rate of 10% on $200 billion worth of goods with intentions to scale it up.

If nothing is solved, the increase to 25% will cause another 5% to 10% drop in Micron and Intel.

Then if the administration plans to go after the rest of the $250 billion of Chinese imports, expect another dive in chip shares.

Either way, each jawboning tweet as we head deeper into this trade conflict will damage Micron’s shares.

This sector is getting squeezed from many sides now, and if you don’t go outright short chip companies, then stay away until the storm clouds pass over and you can reassess the situation.

 

 

 

 

https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png 0 0 MHFTR https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTR2018-09-24 01:06:192018-09-21 19:53:53Bad News from Micron Technology (MU)
MHFTR

September 24, 2018 - Quote of the Day

Quote of the Day, Tech Letter

“No one wins in a trade war, and manufacturing workers are hopeful the administration's approach will quickly yield results,” said National Association of Manufacturers (NAM) president and CEO Jay Timmons.

 

 

https://www.madhedgefundtrader.com/wp-content/uploads/2018/09/Jay-Timmons-quote-of-the-day-e1537558761503.jpg 352 200 MHFTR https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTR2018-09-24 01:05:222018-09-21 19:52:35September 24, 2018 - Quote of the Day
MHFTF

September 20, 2018

Tech Letter

Mad Hedge Technology Letter
September 20, 2018
Fiat Lux

Featured Trade:
(THE BULL CASE FOR NETFLIX),
(NFLX), (AAPL), (GOOGL), (FB)

 

https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png 0 0 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-09-20 01:06:502018-09-19 21:07:37September 20, 2018
MHFTF

The Bull Case for Netflix

Tech Letter

Last quarter’s earnings report sent Netflix shares nosediving to the depths of the ocean floor, and the wreckage saw Netflix’s stock down 24% in 5 weeks.

The short-term weakness in shares was justified after Netflix miscalculated on their quarterly subscriber numbers.

Netflix is still a buy because the wreckage can be salvaged.

In fact, it was never a wreckage to begin with because Netflix boasts the highest grade online streaming product in the industry.

An industry that is benefitting from massive secular tailwinds at its back, from cord cutters and the widespread pivot to mobile platforms.

Netflix has the best product on the market because they have the best strategy – throw $8 billion on content alone and hire the best production team money can buy to churn out content.

The method to their madness has worked and the haul of 23 Emmy’s was a result of this winning formula.

The 23 Emmy’s tied HBO, whose premier series Game of Thrones is still captivating audiences with its mix of graphic sexual exploits and violent tropes.

Several of Netflix’s award winners saluted Netflix’s hands-off approach, who allow these highly paid production specialists the creative freedom to inspire audiences.

For all of Hollywood’s razzmatazz, director’s and actor’s number one major gripe has been that the leash is tight with minimal wiggle room.

It’s not straightforward to change a culture that has developed over a century.

Cross-pollinating Silicon Valley’s lean business model with Hollywood top-grade content was the trick that removed the shackles from the director’s ankles.

The end-product has been the main beneficiary.

Scoping out Netflix’s end of year lineup has viewers drooling.

The tail end of the year sees Netflix reintroduce some hard-hitting content from Orange Is The New Black, Ozark, Daredevil, Narcos, and Making a Murderer, side by side with fresh content involving Simpsons creator Matt Groening and blockbuster names like Jonah Hill and Emma Stone.

As well as shelling out $8 billion for original content, Netflix upped its marketing budget from $1.28 billion to $2 billion in 2018.

The $2 billion budget is a classy touch but at this point, this product more or less sells itself.

The brand awareness is that far-reaching.

The platform is optimized by tweaking Netflix’s proprietary recommendation algorithm herding the audience into viewing more content that the algorithm deems likely viewable.

The man who is in charge of this is Greg Peters - Netflix chief product officer.

Kelly Bennett, Netflix chief marketing officer, will work with Peters to wield the massive $2 billion marketing budget in the most effective way possible.

To insulate the company from any potential Facebook-like data slipups, Netflix poached Rachel Whetstone from Facebook to head up the public relations division.

Who said there were no winners from Facebook’s PR disaster?

Whetstone’s professional year of hell offers valuable insight into how not to pull another Facebook (FB) stinker.

She previously worked for Google and Uber and is a veteran PR spinner.

Earlier this year CEO Reed Hastings detailed the possibility of using ads in Netflix’s ad-less platform by saying this about why Netflix has no ads:

“It is a core differentiator and again we're having great success on the commercial-free path. That's what our brand is about. So we're going to continue to expand the relevance of a commercial free service around the world and make that so popular that consumers are very used to it and appreciate Netflix.”

The relevancy of his statement is more meaningful now after a recently released report confirming that Netflix is testing the usage of ads to promote its content.

This would be a huge shift in the company’s ethos, and if the algorithms give Hastings the green light, this could alienate a big chunk of their subscriber base.

In a survey conducted about the implementation of ads, 23% said they would quit the service if ads are rolled out onto Netflix’s platform.

Only 41% said they would “definitely” or “probably” keep Netflix if ads are introduced.

In the same survey, if Netflix lowers the monthly cost by $3 while integrating ads, the cancellation rate falls from 23% to 16%, and half said they would keep Netflix.

The most important number of the survey was that only 8% would cancel if they increased monthly prices by $2, but if it went up by $5, 23% would say goodbye to the streaming service.

All signs point to an incremental price increase in the near future, partly helping to offset the mind-boggling amount of content spend this year.

Netflix subscribers are still willing to absorb price increases which is a great sign for future profitability.

But it is also worth mentioning that Netflix is a profitable company now, and margins have been slowly creeping up for the past few years.

The tests demonstrate that Hastings is serious about profitability at a time when the premier profit machines in tech are Apple (AAPL) and Alphabet (GOOGL).

These two behemoths blaze the trail for the tech sector and offer important lessons on the potential future profitability of Netflix.

It will take time for Netflix to reach that level of profitability, but the pillars are in place to ramp up the monetization drive.

The treasure trove of data will surely help decision making for the management, but to make their platform more like Facebook (FB) would be a huge error of epic proportions.

It’s proven that digital ads are annoying like a swath of mosquitoes trapped in your bedroom at 2am.

To dilute the quality of their product would fly in the face of what the company represents.

So how on earth will Netflix’s shares go from the mid-$300’s and reach the glorious heights of $400-plus and stay there?

One word – India.

It’s no secret that Netflix has been charging hard to rev up international business.

India is the trump card.

India boasts around 78 million middle class dwellers who can afford Netflix’s service.

In the next two years, it’s feasible that 10% of this socioeconomic class could be tuning into Netflix.

That foothold into India could mushroom, and potentially expand with an audience whose DNA is comprised of a strong film culture.

As broad-brand broadband expansion and smartphone penetration heating up in India, Netflix’s timely arrival could make Netflix look genius.

Their arrival coincides with a slew of American tech companies looking to tap revenue out of the largest democracy in Asia.

The unrealized potential cannot be ignored.

Netflix has primed their strategy by focusing on locally-produced content that will resonate with the Indian viewer.

Netflix’s India strategy started red hot with crime thriller Sacred Games imbued with a level of unfiltered, real filmmaking unseen in India.

The dark crime drama is already facing a legal battle concerning its lusty, foul-mouthed content that presses on the outer limits of what modern Indian society can handle.

The stereotype breaking series directed by Vikramaditya Motwane and Anurag Kashyap is Netflix’s first Indian feather in their cap as Netflix looks to accelerate the momentum.

Netflix has not produced back to back quarters where they failed to meet subscriber growth forecasts since 2012.

I firmly believe Netflix will continue this successful streak and beat subscriber estimates in the third quarter.

Initial indications show that Indians have gravitated towards Netflix’s original content, and with the 2018 Russian World Cup in the history books, the path has opened up for some nice surprises to the upside.

 

NETFLIX’S FUTURE - INDIA

________________________________________________________________________________________________

Quote of the Day

"Health care and education, in my view, are next up for fundamental software-based transformation." – Said Silicon Valley Venture Capitalist Marc Andreessen

 

https://www.madhedgefundtrader.com/wp-content/uploads/2018/09/Netflix-India-e1537382336566.png 248 400 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-09-20 01:05:372018-09-19 21:07:00The Bull Case for Netflix
MHFTR

September 19, 2018

Tech Letter

Mad Hedge Technology Letter
September 19, 2018
Fiat Lux

Featured Trade:
(IBM’S SELF DESTRUCT),
(IBM), (BIDU), (BABA), (AAPL), (INTC), (AMD), (AMZN), (MSFT), (ORCL)

https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png 0 0 MHFTR https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTR2018-09-19 01:06:292018-09-18 20:52:42September 19, 2018
MHFTR

IBM’s Self Destruct

Tech Letter

International Business Machines Corporation (IBM) shares do not need the squeeze of a contentious trade war to dent its share price.

It is doing it all by itself.

Stories have been rife over the past few years of shrinking revenue in China.

And that was during the golden years of China when American tech ran riot on the mainland before the dynamic rise of Baidu (BIDU), Alibaba (BABA), and Tencent, otherwise known as the BATs.

Then the Oracle of Omaha Warren Buffett drove a stake through the heart of IBM shares earlier this year by announcing he was fed up with the company’s direction and dumped a 35-year position.

Buffett unloaded all of his shares in favor of putting down an additional 75 million shares in Apple (AAPL) in the first quarter of 2018.

Topping off his Apple position now sees Buffett owning a mammoth 165.3 million total shares in the resurgent tech company.

Buffett’s shrewd decision has been rewarded, and Apple’s stock has rocketed more than 20% since he jovially declared his purchase in May.

IBM has been a rare misstep for Buffett, who took a moderate loss on his IBM position disclosing an average cost basis of $170 on 64 million shares that Berkshire bought in 2011.

IBM has flatlined since that Buffett interview, and slid around 25% since its peak in mid-2014.

IBM is grappling with the same conundrum most legacy companies deal with – top line contraction.

In 2014, IBM registered a tad under $93 billion in annual revenue, and followed up the next three years with even lower revenue.

A horrible recipe for success to say the least.

In an era of turbo-charged tech companies whose value now comprise over a quarter of the S&P, IBM has really fluffed its lines.

IBM’s prospects have been stapled to the PC market for years.

A recent JP Morgan note revealed the PC market could contract by 5% to 7% in the fourth quarter because of CPU shortages from Intel (INTC).

The report’s timing couldn’t have been worse for IBM.

The PC industry has been tanking for the past six consecutive years unable to shirk shrinking volume.

Intel is another company I have been lukewarm on lately because it is being outmaneuvered by chip competitor Advanced Micro Devices (AMD).

Even worse, this year has been a bad one for Intel’s management, which saw former CEO Brian Krzanich resign for sleeping with a coworker.

The poor management has had a spillover effect with Intel needing to delay new product launches as well.

To read more about my timely recommendation to pile into AMD in mid-August at $19, please click here.

Meanwhile, AMD shares have gone parabolic and surpassed an intraday price of $34 recently.

Investors should ask themselves, why invest in IBM when there are so many other tech companies that are growing, and growing revenue by 20% or more per year?

If IBM does manage to eke out top line growth in 2018, it will be by 1% to 2%, similar to Oracle’s recent performance.

Unsurprisingly, the price action of Oracle (ORCL) for the past year has been flatter than a bicycle ride around Beijing.

Live by the sword and die by the sword.

Thus, the Mad Hedge Technology Letter has been ushering readers into high-performance stocks that will bring technological and societal changes.

If you put a gun to my head and forced me to give sage investment advice, then the answer would be straightforward.

Buy Amazon (AMZN) and Microsoft (MSFT) on the dip and every dip.

This is a way to print money as if you had a rich uncle writing you checks every month.

Legacy tech is another story.

The IBMs and the Oracles of the world are bringing up the tech sector’s rear.

To add insult to injury, the lion’s share of IBM’s revenue is carved out from abroad, and the recent surge in the dollar is not doing IBM any favors.

IBM’s Watson initiative was billed as the savior for Big Blue.

The artificial intelligence initiative would integrate health care data into an actionable app.

The expectations were high hoping this division would drag up IBM from its long period of malaise.

IBM bet big on this division ploughing more than $15 billion into it from 2010-2015, predicting this would be the beginning of a new renaissance for the historic American company.

This game changing move fell on deaf ears and has been a massive bust.

IBM swallowed up three companies to ramp up this shift into the AI world - Phytel, Explorys, and Truven.

The treasure trove of health care data and proprietary analytics systems these companies came with were what this division needed to turn the corner.

These three companies were strong before the buy out and engineers were upbeat hoping Watson would elevate these companies to another level.

Wistfully, IBM Management led by CEO Ginni Rometty grossly mishandled Watson’s execution.

Phytel boasted 160 engineers at the time of IBM’s purchase and confusingly slashed half the workforce earlier this year.

Engineers at the firm even lamented that now, even smaller firms were “eating them alive.”

Unimpressed with the direction of the artificial intelligence division at IBM, many of these three companies’ best and brightest engineers jumped ship.

The inability for IBM to integrate Watson reared its ugly head in plain daylight when MD Anderson Cancer Center in Texas halted its Watson project after draining $62 million.

This was one of many errors that Watson AI accrued.

The failure to quicken clinical decision-making to match patients to clinical trials was an example of how futile IBM had become.

In short, a spectacular breakdown in execution mixed with an abrupt brain drain of AI engineers quickly imploded the prospect of Watson ever succeeding.

In 2013, IBM confidently boasted that Watson would be its “first killer app” in health care.

Internal leaks shined a brighter light on IBM’s subpar management skills.

One engineer described IBM’s management as having “no idea” what they were doing.

Another engineer said they were uncertain of a “road map” and “pivoted many times.”

Phytel, an industry leader at the time focusing on population health management, was bleeding money.

The engineers explained further, chiming in that IBM’s management had zero technical experience that led management wanting to create products that were “simply impossible.”

Not only were these products impossible, but they in no way took advantage of the resources these three companies had at their disposal.

Do you still want to invest in IBM?

Fast forward to today.

IBM is being sued in federal court with the plaintiff’s, former employees at the firm, claiming the company unfairly discriminated against elderly employees, firing them because of their age.

The documents submitted by the plaintiff’s state that “IBM has laid off 20,000 employees who were over the age of 40” since 2012.

This prototypical legacy company has more problems than the eye can see in every nook and cranny of the company.

If you have IBM shares now, dump them as soon as you can and run for cover.

It’s a miracle that IBM shares have eked out a paltry gain this year. And this thesis is constant with one of my overarching themes – stay away from all legacy tech firms with no cutting-edge proprietary technologies and stagnating growth.

 

 

 

 

A Sad Story of Mismanagement

________________________________________________________________________________________________

Quote of the Day

“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine,” said Alphabet cofounder Sergey Brin.

 

https://www.madhedgefundtrader.com/wp-content/uploads/2018/09/IBM-man-image-4-e1537302569878.jpg 295 400 MHFTR https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTR2018-09-19 01:05:132018-09-18 20:52:05IBM’s Self Destruct
MHFTR

Don’t Miss the September 19 Global Strategy Webinar

Diary, Newsletter, Tech Letter

My next global strategy webinar will be held on Wednesday, September 19 at 12:00 PM EST, which I will be broadcasting live from Silicon Valley in California.

Mad Day Trader Bill Davis will be my willing co-conspirator.

I’ll be giving you my updated outlook on stocks, bonds, commodities, currencies, precious metals, energy, and real estate.

The goal is to find the cheapest assets in the world to buy, the most expensive to sell short, and the appropriate securities with which to take positions.

I will also be opining on recent political events around the world and the investment implications therein.

I usually include some charts to highlight the most interesting new developments in the capital markets. There will be a live chat window with which you can pose your own questions.

The webinar will last 45 minutes to an hour. International readers and new subscribers who are unable to participate in the webinar live will find it posted on my website within a few hours. I look forward to hearing from you.

To log into the webinar, please click on the link we emailed you entitled,  "Next Bi-Weekly Webinar – September 19, 2018" or click here.

 

https://www.madhedgefundtrader.com/wp-content/uploads/2018/09/John-on-deck-story-1-image-e1537217108234.jpg 329 400 MHFTR https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTR2018-09-18 01:07:502018-09-17 21:29:32Don’t Miss the September 19 Global Strategy Webinar
MHFTR

September 18, 2018

Tech Letter

Mad Hedge Technology Letter
September 18, 2018
Fiat Lux

Featured Trade:
(THE DANGERS OF PLAYING TECH SMALL FRY),
(FIT), (AAPL), (CRM), (FTNT), (SQ), (SNAP), (BBY)

https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png 0 0 MHFTR https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTR2018-09-18 01:06:012018-09-17 20:26:09September 18, 2018
MHFTR

The Dangers of Playing Tech Small Fry

Tech Letter

The No. 1 complaint the Mad Hedge Fund Technology Letter receives is that I focus too much on the tech behemoths, and do not allocate much time for the needle-in-the-haystack inspirations aiming to disrupt the status quo.

Let’s get this straight – both are important.

And when a gem of a company riding the coattails of monstrous secular tailwinds comes to the fore, I do not hesitate to usher readers into the stock at a market sweet spot.

Fortunately, many of the lesser-known companies I have recommended have hit their stride such as Salesforce (CRM), Fortinet (FTNT), and Square (SQ), while I alerted readers to avoid Snap (SNAP) like the plague.

There are a lot of moving parts to say the least.

The most recent annual Apple (AAPL) product release event was emblematic of why I cannot go to the well and recommend the minnows of the tech world on a constant basis.

In 2017, Apple registered more than $229 billion in gross revenue. And under this umbrella of assets is a finely tuned operational empire that stretches like the Mongol empire of yore from best-in-class hardware to innovative software services.

Last year brought Apple a king’s ransom of profits to the tune of more than $48 billion.

Many of these upstart firms are fighting tooth and nail to surpass the $100 million gross sales mark, which is peanuts for the intimidating large tech companies.

In the process of expanding their dominion far and wide, the net they cast extends further by the day.

I hammer home the fact that these cash-rich stalwarts have an insatiable drive to initiate new businesses as a way to position themselves at the heart of each groundbreaking trend and capture fresh markets.

Some decisions are rued and some – brilliant.

At the very least, they can afford a few hits.

Algorithms, which suck up voluminous amounts of data, carry out the best decisions that software can buy.

Managers wield these finely tuned algorithms to make precise bets.

These myriads of algorithms are tweaked every day as the level of tech ingenuity snowballs incrementally with each passing day.

Enter Fitbit (FIT).

This company was first known as Healthy Metrics Research, Inc., a decisively less sexy name than its current name Fitbit.

Healthy Metrics Research, Inc. unglamorously began as did most tech companies - with little fanfare.

Its cofounders James Park and Eric Friedman identified the opportunity to jump into the sensor industry, as they saw a monstrous addressable market for future sensors in wearable smart devices.

They soon caught a bid and $400,000 flew into its coffers. They promptly marketed designs to potential investors with nothing more than a circuit board in a wooden box.

Oh, how the wearable smart device market has advanced since those early days…

All in all, the idea was good enough for some initial seed money.

At the first tech conference marketing their new sensors, they were hoping to eclipse 50 orders.

Fortuitously, the upstart firm received more than 2,000 pre-orders, and a reset upward in expectations.

With momentum at their backs, the cofounders now had the sticky situation of physically delivering the end-product to the end-user.

This involved scouring Asia for reasonable suppliers for three-odd months with “7 near death experiences” mixed in the middle of it.

Highlighting the unglamorous nature of incubation stage firms were the cofounders once quick fix sticking a “piece of foam on a circuit board to correct an antenna problem."

Somehow and some way they debuted their product at the tail end of 2009, delivering 5,000 orders with a backlog of additional orders to boot, offering the company some stress relief.

Fitbit had the best product in an industry that barely existed, and everything was rosy at their headquarters in San Francisco.

Best Buy (BBY) even adopted its products, and Fitbit watches were flying off the shelves like hotcakes.

Margins were gloriously high. The lack of threats around the corner made the company the gold standard for smartwatches.

In short, the company was having its cake and eating it, too.

In 2011, Fitbit was furiously adding to the best smartwatch on the market installing an altimeter, a digital clock and a stopwatch to its premium product.

Then came embedded Bluetooth technology: able to track steps, distance, floors climbed, calories burned, and sleep patterns.

After being embroiled in several law quagmires over big data, momentum was still at their back, and Fitbit still managed to go public.

The IPO was a roaring success and then some.

The share price rocketed to almost $50, and the firm sat pretty in the middle of 2015.

Then the company’s shares fell to pieces in one fell swoop.

Fitbit’s stock cratered more than 50% in 2016. To inject new life into the company, CEO James Park trumpeted Fitbit’s imminent face-lift that would transform the young company from a "consumer electronics company" to a "digital healthcare company."

Bad news for Fitbit. Apple planned to do the same exact thing but do it better than Fitbit.

The readjustment to Fitbit’s grand plan was to combat the original Apple smartwatch that debuted on April 24, 2015 – three years ago.

The Apple smartwatch rapidly became the dominant smartwatch in the wearable industry, selling more than 4.2 million units in just one quarter alone.

Fitbit is now trading just a smidgen over $5 today, and the devastation is far from over.

Fitbit’s shares are down almost 1,000% from its 2015 peak, stressing the dangers that minnow tech companies face getting outgunned by companies that have superior talent, unlimited resources, and top-grade management.

Not only that, Apple can integrate any wearable device linking it with the rest of its ecosystem in a heartbeat.

Even better, it does not need to develop an operating system from scratch because it can use what it already has in place - iOS.

Even if it were to run into development troubles, it would be able to throw around a wad of capital to find someone to solve idiosyncratic issues that pop up.

Yes, Tim Cook has not been the second incarnation of Steve Jobs, but he has demonstrated a natural ability to become a trustworthy steward, advancing the interests of the company, its shareholders, and most importantly its lineup of ultra-premium products.

Fitbit was enjoying its beach promenade stroll and walked into a doozy of a tsunami with little warning.

Spearheading a revival is even more daunting.

For David to outdo Goliath takes an emphatic sum of capital and a master plan to go with it.

Fitbit has neither.

The most recent Apple product launch event introduced a gem of a smartwatch, and Fitbit’s shares once again are on life support.

With each passing Apple smartwatch iteration, Fitbit experiences a new dramatic leg down in the share price.

It is almost curtains for this company.

It will be unceremoniously laid to rest in what is now quite an expansive tech graveyard of futility.

The best-case scenario is possibly salvaging itself by drastic reinvention.

It is easier said than done.

Add this company to your list of small companies obliterated by the phenomenon known as FANG, and this story gives credence to investors trying to be cute with their tech investments.

On paper it looks great until the company becomes steamrolled.

And the paper Fitbit was written on doesn’t even look all that hot with Fitbit poised to lose money until 2021.

It sounds cliché, but the network effect cannot be underestimated.

Without this powerful effect, tech investors are exposed to a demonstrably higher level of risk.

The risk of extinction.

Stay away from Fitbit shares and any dead cat bounces that shortly arise.

The Apple watch series 5 could be the dagger that finishes the walking wounded.

As an endnote, the next potential Fitbit creeping closer to the eye of the FANG storm could be the smart speaker company Sonos (SONO).

Sometimes the calm before the storm can be awfully quiet.

 

 

 

 

Not Good Enough In 2018

 ________________________________________________________________________________________________

Quote of the Day

“The best way to predict the future is to create it,” said influential philosopher Peter Drucker.

 

https://www.madhedgefundtrader.com/wp-content/uploads/2018/09/Fitbit-image-4.jpg 496 377 MHFTR https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTR2018-09-18 01:05:542018-09-17 20:25:30The Dangers of Playing Tech Small Fry
MHFTR

September 17, 2018

Tech Letter

Mad Hedge Technology Letter
September 17, 2018
Fiat Lux

 

Featured Trade:
(APPLE RAMPS UP ITS GAME),
(AAPL)

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