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Tag Archive for: (AMZN)

MHFTF

October 17, 2018

Tech Letter

Mad Hedge Technology Letter
October 17, 2018
Fiat Lux

Featured Trade:

(THE SPOTIFY REGIME),
(SPOT), (AAPL), (NFLX), (MSFT), (AMZN), (GS)

https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png 0 0 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-10-17 09:02:102018-10-16 20:14:00October 17, 2018
MHFTF

The Spotify Regime

Tech Letter

It’s not earth-shattering to concede that our attention spans have shrunk and as a result, there are unintended consequences.

The various smart devices and other technology vying for a slice of your precious attention have been accepted as the new normal.

Whether it’s binging on Netflix (NFLX) or gaming on a Microsoft Xbox (MSFT), consumers are absorbed obsessively staring into a screen most of the day.

As tech penetrates the core of our existence, the music industry has been the recipient of changes that were hard to fathom just a few years ago.

And as all businesses morph into pseudo-tech enterprises supported by data analytic teams, management is able to unearth some compelling data and utilize it to commercialize the audience.

Spotify (SPOT), the world’s leading music streaming platform, doesn’t monetarily reward music artists unless a stream surpasses a minimum of 30 seconds.

This is just one way that Spotify’s founder and CEO Daniel Ek has changed the music industry.

Think about the implications.

Gone are the elaborate instrumentals to warm listeners up before a catchy chorus hooks you forever.

Songs are entirely front loaded now with the end goal of persuading listeners to not swipe until the 30-second barrier is passed.

Whatever happens after that doesn’t matter – the song might as well go silent because Spotify will pay the artist.

According to Spotify data, Ed Sheeran’s “The Shape of You” is Spotify’s most-streamed song with 1.94 billion listens.

This is just one scant nugget of data in Spotify’s treasure trove of global music data that finely chronicles the state of the music industry and how consumers devour music.

Spotify CFO Barry McCarthy promptly explained the Spotify’s relationship with data and music at the Goldman Sachs’ (GS) Communacopia conference by saying, “The company with the most data wins. The company with the most data insights wins. The company with the engineering culture, software-driven business wins. And that’s the play we’re making.”

In the current tech climate, I will take software over hardware any day of the week.

Hardware sales are a one-off event until the next cycles bring an upgraded iteration which could take years to execute.

Software sales are an annual recurring revenue stream that is as sticky as the software's quality giving hope to company CFO’s of a perpetual income stream.

It doesn’t matter that Spotify isn’t profitable. The end goal isn’t to make money in an industry that is notoriously difficult to combat the royalty expenses eroding 70% of every $1 of revenue.

What has happened is that Spotify is too big to fail and it loves every second of it.

The music industry needs Spotify just as much as Spotify needs the music industry and this awkward partnership is far from a match made in heaven, but it works for the foreseeable future.

It helps that artists, for the most part, have bought into the data-based streaming model.

Music artists have turned into tech-like firms themselves.

Their new goal is to compile an audience then monetize like Spotify itself.

It speaks volumes of how the tech model has penetrated every corner of the world.

Apple (AAPL) is acutely aware of the potency a music streaming service offers and has been investing in Apple Music, its music streaming arm.

Rumors have been swirling that Apple absorbed the entire staff of a music analytics firm called Asaii including the owners, for a tad under $100 million.

This talent grab on the heels of the Shazam purchase indicates that Apple seeks a better understanding of how to curate music playlists and better serve music fans who own Apple devices.

Even though Apple has the second leading music streaming service, they have ceded the battle to Spotify.

CEO of Apple Time Cook is on record saying, “We’re not in it for the money.”

Indirectly, Cook means Apple Music is a loss-making division and he doesn’t care because it is just a small fragment of what makes Apple one of the best companies in the world.

Apple has also commissioned 24 television shows and 2 films costing them $1 billion.

A single billion is peanuts considering the eye-popping amount of Apple’s cash hoard. They can afford to take the long-term view and slowly enhance the ecosystem instead of Spotify whose eggs are all in one basket.

Apple is more concerned about offering iOS users the best experience possible and in return Cook hopes to count on them to use iOS devices for a lifetime.

Apple Music’s biggest weakness is its biggest strength.

In short, Apple music is tailored to the iOS operating system.

If you sign up, the app directs users to sign up for an Apple ID if you do not already have one.

Android lovers have little interest in signing up for Apple Music considering they do not have an Apple device and then must pay $9.99 per month after the introductory 3-month offer expires when Spotify is free. It’s not worth the extra hassle.

It is almost certain that Spotify will enact an Android operating system pivot to build a moat around its business and that is something Apple cannot do.

Spotify will start partnering with Samsung, Microsoft, and the Android-based Asian manufacturers to focus on monetizing the Android audience and make it even more inconvenient for listeners to access Apple Music.

Signing up for Spotify and listening to its ad-free subscription without creating an Apple ID is more appealing.

And after three months, users have the option to continue a free version of Spotify, albeit with digital ads popping up.

This leads me to the belief that there is definitely space for more than one player in the music streaming industry.

Amazon is another tech firm who has a music streaming service but are more concerned if they convert users into prime memberships.

If compiling the most music data wins out, then Spotify is in the lead with its 83 million paid users and 101 million free users.

Apple trails in second place with 50 million users which is still an extraordinary number of listeners and easily monetizable.

The way music streaming platforms works is that users are more likely to listen to the most popular artists and songs and not look for an adventure.

The app is merely there to locate the songs they already like or click on a recommendation produced by an algorithm.

It’s not like going out on a Friday night to experience some unknown singer in a grunge basement and becoming a new fan. Users know what they want, and they desire to access it. Such is the nature of internet search.

Spotify’s data shows that out of 3 million artists on the platform, 200,000 artists receive 70% of the music streams, clearly segmenting the haves and have-nots.

The rest of the 2.8 million are struggling to be discovered and cannot cut a wage off of Spotify’s platform.

Online music streaming products also align perfectly well with artificial intelligence-based voice activation technology.

These services will deeply integrate this technology into its services as they desire to ramp up the quality of services.

As for the music streaming business hopefuls, it's game over as the three major players have the leverage to put out any fires that crop up.

When you break it down, Spotify has a 180 million user audience growing at 30% YOY and is hellbent on becoming profitable.

As they enhance the platform’s tools and services, gradually expect more subscription-based products to entertain users.

And even if Spotify doesn’t become profitable as soon as they would like, the aggregate hoard of data will multiply in value.

Spotify is already the most prized music asset in the world with a market cap of $26 billion, about $10 billion higher than all global music revenues.

Yes, Spotify destroyed album artwork and its audio quality of 320 kilobits per second is no match for CD-quality audio. But this is the world we live in today and Daniel Ek’s Spotify is the 800-pound gorilla in the room.

Spotify is a great long-term buy-and-hold asset. Take the latest weakness to add to your position.

 

 

 

https://www.madhedgefundtrader.com/wp-content/uploads/2018/10/Ed-Sheeran-Oct17.png 495 974 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-10-17 09:01:482018-10-16 20:13:38The Spotify Regime
MHFTF

October 16, 2018

Tech Letter

Mad Hedge Technology Letter
October 16, 2018
Fiat Lux

Featured Trade:

(IS IT REALLY ESSENTIAL OR NOT?),
(AAPL), (GOOGL), (MSFT), (AMZN)

 

https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png 0 0 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-10-16 09:02:212018-10-15 18:35:39October 16, 2018
MHFTF

Is it Really Essential or Not?

Tech Letter

He is at it again.

No, not Elon Musk, but Andy Rubin – the Godfather of the Android operating system could create another ground-breaking shift in the world of technology.

Apple’s (AAPL) iOS system was the leader of the pack until Rubin’s timely intervention.

When Apple debuted the iPhone and, shortly after, the Apple app store, there was nothing remotely comparable at the time.

The roaring success of the iPhone and its app store could have been so much more to the global smartphone audience if it consumed everybody.

You could smell broad-based world domination, but it never materialized.

Android now has 85% of the global smartphone market share, and Apple has carved out the last 15% albeit in the high-income markets.

You can thank Microsoft (MSFT) for all of this – let me explain.

Android was hands down the best purchase ever made by Google for a paltry sum of just $50 million.

It was in 2005 when Android was bought by Google and Rubin’s work commenced overseeing the construction of a platform that could avoid licensing restrictions dragging down the industry.

Android was initially commissioned by Google to build a platform to stymie another potential Microsoft monopoly, but this time, in the mobile space.

Google didn’t want to be blown away by Microsoft as the pivot to mobile was picking up steam.

Google assumed that Microsoft had the best chance to execute the shift to mobile because of the universal acceptance of the Windows operating system.

And little did they know that Steve Jobs had a game changer up his sleeve when he rolled out the iPhone.

The premise was very simple for Android - offer supreme customer value, massively scale a global platform, and catalyze explosive growth.

Easier said than done.

In the end, Rubin was able to generate a blanketed adoption of the Android operating system in smartphones.

Apple has been, by and large, the victor of hardware because even though the Android system is more popular, the manufacturer of Android-based phones cuts across a broad swath of different international companies from Google itself to Samsung, LG, and the various Chinese makers.

Around half of Americans are proud to be an iPhone owner and Apple was able to ensure they were the only manufacturer of their proprietary iOS system harvesting all the profits.

Onlookers aren’t giving Android the credit it duly deserves in the global scheme of things.

Fortunately for Google and Rubin, Microsoft CEO Steve Ballmer fudged his opportunity while Palm, Symbian, and BlackBerry never stuck around either for recorded posterity. It could of easily have gone the other way.

Android has become so entrenched in non-iPhone smartphones that Google was fined $5 billion for being too dominant in Europe or for what regulators tout as illegally cementing their position. The battle is still going on in court with a final verdict coming shortly.

What does Rubin have on the menu this time?

After establishing his own private company to battle the tech Goliaths, he built an initial smartphone that was an unmitigated flop.

The Essential PH-1 smartphone offered a stock Android experience meant to appeal to the medium-tiered smartphone market.

The phone had solid hardware, enough juice in it to be competitive, a poor camera, and it did little to stand out from the crowd. There are many other cheaper substitutes with better brand recognition selling similar enough devices.

In general, it is a passable smartphone, but the initial price point was a reach in this ultra-competitive climate.

Sales were an outsized bust barely able to penetrate the American smartphone market.

Sprint offered the phone for $699 and registered 5,000 sales in the first month.

To put it into perspective, Apple routinely sells 40 or 50 million smartphones per quarter.

The Essential phone was discounted down to $499 in an attempt to salvage revenue. That didn’t work either.

You can now buy the phone on Amazon.com (AMZN) for $378.

All told, the phone did about 150,000 in sales and Rubin needed to rethink his vision.

Even as recently as this spring, takeover rumors swirled because of Essential’s stable of engineering firepower.

The vultures never swooped and Essential is back with a vengeance building their second phone - Essential Phone PH-2

To stem the tide and make their mark in the smartphone industry, Rubin decided Essential needed a fresh strategy requiring immense chutzpah.

Smartphones have essentially become commoditized in the mid-tier range and consumers look for the best specs at the lowest price point. Samsung has made a living picking off this type of buyer.

Rubin decided to align his future product with the technology that will change the world – artificial intelligence.

Artificial intelligence will be incorporated into the design for the phone to work for the user without him using it.

Yes, that’s right, the user will not have to even have his paws on the phone. The artificial intelligence will mimic the user’s behavior and carry out its functions and tasks alone.

Rubin said, “You can be off enjoying your life, having that dinner without touching your phone and you can trust your phone to do things on your behalf.”

This audacious strategy is a risky bet that consumers will be comfortable enough with artificial intelligence to allow them to venture out alone into this complicated world with no checks and balances from the user themselves.

Imagine some catastrophic scenario if the artificial intelligence taps into a user’s bank account and begins deploying hard-earned capital to exotic locations all over the world.

Smartphone competition has effectively made smartphones widely available for most of the world, but cultivating a smartphone company from scratch requires a dose of creative intuition.

Betting on the development of artificial intelligence is one of the few weapons in Rubin’s toolkit.

This could be Rubin’s last attempt at a smartphone and moving further out onto the risk curve means this could be a whale of a failure or a spectacular success. I can’t imagine his investors allowing him to produce another failed smartphone.

My bet is that consumers aren’t ready to absorb the type of levels of artificial intelligence that Rubin hopes to infuse into his new phone.

Even if he lays an egg, he will be back on another project in no time. That is the sort of slack you get by being the godfather of the Android operating system. Funding is as lush as a tropical forest.

Secretly, I want him to succeed because the world needs positive disruption to the Silicon Valley cohort of megacompanies from independent sources.

My bet is that a smartphone will not be the revolutionary new product the world is clamoring for. It’ll be something we have never seen before.

Please click here to visit Essential’s website.

A GOOD PHONE BUT TOO SIMILAR TO THE REST

 

https://www.madhedgefundtrader.com/wp-content/uploads/2018/10/Essential-phone-oct16.png 543 974 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-10-16 09:01:592018-10-16 08:59:08Is it Really Essential or Not?
MHFTF

October 15, 2018

Tech Letter

Mad Hedge Technology Letter
October 15, 2018
Fiat Lux

Featured Trade:

(FIVE STOCKS TO BUY AT THE BOTTOM),
(AAPL), (AMZN), (SQ), (ROKU), (MSFT)

 

https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png 0 0 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-10-15 09:02:032018-10-15 08:32:48October 15, 2018
MHFTF

Five Stocks to Buy at the Bottom

Tech Letter

You don’t want to catch a falling knife, but at the same time, diligently prepare yourself to buy the best discounts of the year.

Interest rates triggered a tsunami wave of selling tearing apart the tech sector with a vicious profit-taking few trading days.

No doubt that asset managers are frantically locking in profits for the rest of the year and protecting ebullient performance from a year to remember.

This week shouldn’t deter investors from picking up bargains that were non-existent for most of the year because the bulk of the highest quality tech names churned higher with lurching momentum.

Here are the names of five of the best stocks to slip into your portfolio in no particular order once the madness subsides.

Apple

Steve Job’s creation is weathering the gale-fore storm quite well. Apple has been on a tear reconfirming its smooth pivot to a software-tilted tech company. The timing is perfect as China has enhanced their smartphone technology by leaps and bounds.

Even though China cannot produce the top-notch quality phones that Apple can, they have caught up to the point local Chinese are reasonably content with its functionality. That hasn’t stopped Apple from vigorously growing revenue in greater China 20% YOY during a feverishly testy political climate that has their supply chain in Beijing’s crosshairs.

The pivot is picking up steam and Apple’s revenue will morph into a software company with software and services eventually contributing 25% to total revenue.

They aren’t just an iPhone company anymore. Apple has led the charge with stock buybacks and will gobble up a total of $100 billion in shares by the end of the year. Get into this stock while you can as entry points are few and far between.

Amazon

This is the best company in America hands down and commands 5% of total American retail sales or 49% of American e-commerce sales.

It became the second company to eclipse a market capitalization of over $1 trillion. Its Amazon Web Services (AWS) cloud business pioneered the cloud industry and had an almost 10-year head start to craft it into its cash cow. Amazon has branched off into many other businesses since then oozing innovation and is a one-stop wrecking ball.

The newest direction is the smart home where they seek to place every single smart product around the Amazon Echo, the smart speaker sitting nicely inside your house. A smart doorbell was the first step along with recently investing in a pre-fab house start-up aimed at building smart homes.

Microsoft

The optics in 2018 look utterly different from when Bill Gates was roaming around the corridors in the Redmond, Washington headquarter and that is a good thing in 2018.

Current CEO Satya Nadella has turned this former legacy company into the 2nd largest cloud competitor to Amazon and then some.

Microsoft Azure is rapidly catching up to Amazon in the cloud space because of the Amazon-effect working in reverse. Companies don’t want to store proprietary data to Amazon’s server farm when they could possibly destroy them down the road. Microsoft is mainly a software company and gained the trust of many big companies especially retailers.

Microsoft is also on the vanguard of the gaming industry taking advantage of the young generation’s fear of outside activity. Xbox related revenue is up 36% YOY, and its gaming division is a $10.3 billion per year business.

Microsoft Azure grew 87% YOY last quarter. The previous quarter saw Azure rocket by 98%. Shares are cheaper than Amazon and almost as potent.

Square

CEO Jack Dorsey is doing everything right at this fin-tech company blazing a trail right to the doorsteps of the traditional banks.

The various businesses they have on offer makes me think of Amazon’s portfolio because of the supreme diversity. The Cash App is a peer-to-peer money transfer program that cohabits with a bitcoin investing function on the same smartphone app.

Square has targeted the smaller businesses first and is a godsend for these entrepreneurs who lack the immense capital to create a financial and payment infrastructure. Not only do they provide the physical payment systems for restaurant chains, they also offer payroll services and other small loans.

The pipeline of innovation is strong with upper management mentioning they are considering stock trading products and other bank-like products. Wall Street bigwigs must be shaking in their boots.

The recently departed CFO Sarah Friar triggered a 10% collapse in share price on top of the market meltdown. The weakness will certainly be temporary, especially if they keep doubling their revenue every two years like they have been doing.

Roku

Benefitting from the broad-based migration from cable tv to online streaming and cord-cutting, Roku is perfectly placed to delectably harvest the spoils.

This uber-growth company offers an over-the-top (OTT) streaming platform along with the necessary hardware and picks up revenue by selling digital ads.

Founder and CEO Anthony Woods owns 21 million shares of his brainchild and insistently notes that he has no interest in selling his company to a Netflix or Apple.

Roku’s active accounts mushroomed 46% to 22 million in the second quarter. Viewers are reaffirming the obsession with on-demand online streaming content with hours streamed on the platform increasing 58% to 5.5 billion.

The Roku platform can be bought for just $30 and is easy to set-up. Roku enjoys the lead in the over-the-top (OTT) streaming device industry controlling 37% of the market share leading Amazon’s Fire Stick at 28%.

The runway is long as (OTT) boxes nestle cozily in only 40% of American homes with broadband, up from a paltry 6% in 2010.

They are consistently absent from the backbiting and jawboning the FANGs consistently find themselves in partly because they do not create original content and they are not an off-shoot from a larger parent tech firm.

This growth stock experiences the same type of volatility as Square. Be patient and wait for 5-7% drops to pick up some shares.

 

 

 

 

 

https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png 0 0 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-10-15 09:01:572018-10-15 08:40:25Five Stocks to Buy at the Bottom
MHFTF

October 12, 2018

Diary, Newsletter, Summary

Global Market Comments
October 12, 2018
Fiat Lux

Featured Trade:

(WHY THE STOCK MARKET IS BOTTOMING HERE),
(SPY), (INDU),
(NETFLIX SAYS WE BECOME A NATION OF COUCH POTATOES),
(NFLX), (M), (AMZN), (TSLA), (DIS), (GOOG)

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MHFTF

Netflix Says We Become a Nation of Couch Potatoes

Diary, Newsletter
 
While much of the artificial intelligence focus has been on Amazon (AMZN), Apple (AAPL), Tesla (TSLA), and Alphabet (GOOG) this year, there is another firm in the field making money hand over fist.

That would be Netflix (NFLX), whose earnings have been on a tear all year, sending the shares soaring.

By this summer the company boasted a staggering 130 million subscribers, with much of the recent growth coming from overseas.

Traders went gaga over the numbers.

Indeed, the firm tracks every keystroke you make.

Watch the sultry tropical thriller Bloodline (sadly scheduled for cancellation), and the company’s clever AI will steer you straight into a like-minded series.

It’s like the “roach motel” network. Once you check in, you can never check out.

Analysts briefly worried about Netflix when Disney (DIS) announced it was pulling its offerings from the omniscient online streaming company, a major seller.

To watch Buzz Lightyear, Woody, and an interminable number of nearly identical princesses (I have three daughters) you’ll have to seek out Disney’s own distribution channel sometime in the future.

But the firm shot back with an $8 billion budget for original content for 2018, in one fell swoop making it one of the largest Hollywood production firms.

Now Netflix is a regular feature of the annual Oscar presentations. Last month it won an impressive 23 Emmys, tying AT&T Warner Media’s HBO for the first time.

They say a picture is worth a thousand words, and I just found 3,000 of them.

Look at three stock charts and you will immediately understand some of the most important structural trends now sweeping through our economy.

Those would be the charts for Amazon (AMZN), Netflix (NFLX), and Macy's (M).

Retail Sales are clearly in a secular long-term decline. Indeed, Macy’s (M) announced last year that it is closing 100 of its 769 stores.

Are these numbers revealing a major new trend in our society? Are we soon to have our every need catered to without lifting a finger? 

Have We Become a Nation of Couch Potatoes?

After spending weeks preparing a major research piece for a private client on artificial intelligence, I would have to say that the answer is an overwhelming “Yes!”

Artificial intelligence, or AI, is far more pervasive than you think. Half of all apps now rely on some form of AI, and within five years, all of them will.

Within a decade, AI will cure cancer and most other human maladies, drive our cars, decide our elections, and do our shopping.

You probably all know that Northern California has been besieged with wildfires lately.

Guess what has suddenly started populating my screen? Adds for smoke detectors!

AI has become the leading market theme for 2018.

People my age all remember George Jetson, the space age cartoon series, who only had to work an hour a day because machines did the rest of the work for him.

The modern incarnation of his ultra-light workweek will be far darker and more sinister.

Instead of a one-hour day, it is far more likely that one person will keep a full time eight-hour a day job, while another seven unfortunates become full time unemployed.

By the way, I am determined to be that one guy with a job. So should you.

Indeed, I am increasingly coming across dire predictions that 30% of all jobs will disappear within ten years. 

I’m sure that they will. 

The real question is whether that 30%, or more, will be replaced by jobs yet to be invented. I bet they will. 

Evolution and creative destruction are now happening on fast forward.

After all, some 25% of the professions listed on the Department of Labor website did not exist a decade ago. 

SEO manager? Concert social media buzz creator? Online affiliate manager? Solar panel installer? Reputation defender?

What does the stock market do in this new dystopian society? It goes through the roof. 

After all, far fewer workers creating a greater output generate much larger earnings that send share prices soaring.

It is all a crucial part of my “Golden Age” scenario for the 2020s. 
Having said all that, I think I’ll go binge-watch Netflix’s tropical film noir “Bloodline.” I hear it’s hot.

“Game of Thrones” and “House of Cards” don’t restart until next year.

 

 

 

Our Future?

 

https://www.madhedgefundtrader.com/wp-content/uploads/2018/10/Couch-potato.png 400 600 MHFTF https://madhedgefundtrader.com/wp-content/uploads/2019/05/cropped-mad-hedge-logo-transparent-192x192_f9578834168ba24df3eb53916a12c882.png MHFTF2018-10-12 09:01:242018-10-12 08:43:19Netflix Says We Become a Nation of Couch Potatoes
MHFTF

October 11, 2018

Tech Letter

Mad Hedge Technology Letter
October 11, 2018
Fiat Lux

Featured Trade:

(WHY SNAPCHAT SNAPPED),
(SNAP), (FB), (AMZN), (NFLX)

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MHFTF

Why Snapchat Snapped

Tech Letter

To the dismay of tech shares, the tech industry doesn’t operate in a bubble.

The broader landscape is experiencing a dose of volatility triggered by the ratcheting up in interest rates.

There’s not much tech can do to change the narrative.

The back and forth political saber rattling isn’t helping either.

Tech is experiencing a swift rotation out of hyper-growth names such as Amazon (AMZN) and Netflix (NFLX) with investors taking profits on these names that have gone up in a straight line this year.

This does not mean you should fling these stocks into tech heaven yet.

The hardest hit names will be the marginal tech firms in the marginal tech spaces headed by dreadful management.

This narrow criterion conveniently perfectly fits one company I have written about extensively.

Enter Snapchat.

It’s been a year to forget or remember - depending on how you look at it for CEO of Snapchat Evan Spiegel.

Snapchat was one of my first recommendations of The Mad Hedge Technology Letter when I told readers to run for the hills.

To read my story on Snapchat, please click here.

At that time, the stock was trading at a luxurious $19.

Lionizing this shoddy company would be a stretch as shares have parachuted down to the $6.60 level.

The latest word is that Snapchat is burning money fast.

The cash crunch will quickly force them to raise some capital and this is just one of the many litanies of spectacular misfortunes that have beset this Venice, California social media starlet.

Maybe management is spending too much time ripping the bong on Venice Beach because the decisions being made are of that ilk.

The first catastrophic move out of many was the botched redesign alienating the core base who were dazed and confused by the new interface and functionality.

Social media works poorly when you can’t find your friends on it.

Spiegel admitted the redesign was “rushed” and it behooves me to let readers know that the redesign was the worst redesign I have ever seen in my life as I tested it out in my office.

Snapchat quickly restored the previous interface calming their shrinking core audience.

The self-inflicted wound was deep, and earnings reflected the quicksand Snapchat quickly found itself in.

Snapchat announced that global daily active users (DAUs) shrank from 191 million to 188 million.

A company at this early stage in the growth cycle should be reeling in the users non-stop.

This is far from a mature company and if executed properly the company should have the ability to cast their net far and wide scooping up new users left and right.

Let’s remember that Instagram, the Facebook (FB) owned direct competitor, is growing their user base parabolically.

Simply put, Snapchat has had no answer to Instagram’s rapid rise to fame, and that was the center of my thesis to turn my back to this rapidly deteriorating company.

Snapchat has offered no meaningful innovation to combat the terrorizing force of Instagram.

The dearth of innovation has caused the average time spent on the platform to dip from 33 minutes to 31 minutes per session.

Instagram has stretched the lead on Snapchat. In fact, it was Instagram that cleverly borrowed Snapchat’s best features and integrated them into their platform.

Sentiment has turned rotten as the stock sold off when Spiegel announced that he wants the company to turn profitable in 2019.

Investors don’t believe this one iota.

Snapchat is expected to burn through $1.5 billion in 2019, and Spiegel’s pipedream of scratching out a profit is implausible.

Snapchat is not executing on the digital ad front.

It was a year and a half ago when consensus believed Snapchat was able to churn out revenue of $540 million this quarter, but it looks more likely that Snapchat is set for revenue of just a shade over $280 million.

The severe underperformance is due to a lack of advertisers causing the eventual price of digital ads to fetch a lower price in an auction-based model.  

Stinging as it might be, the lower costs of ads is also caused by the average age group of Snapchat’s core base.

Snapchatters are usually teenagers and have low purchasing power.

Targeting an older user base would improve margins significantly.

However, the conundrum is that the core user base might jump ship like they did to Facebook and shifted over to Facebook-owned Instagram.

Snap doesn’t have a Facebook posing an acute problem that could likely backfire.

General Data Protection Regulation (GDPR) in the European Union made the issue of securing personal data a national issue.

Facebook poured fuel on the fire when they disclosed several breaches clobbering their share price.

Mark Zuckerberg’s company is still reeling from the series of mishaps.

Ironically, Facebook debuted a smart speaker with prime access to user’s home when trust is at its lowest ebb around Facebook’s data collection practices.

Investors really need to ask themselves if Facebook’s management has any common sense at all.

Any decent company would have halted this project and I expect it to be a complete disaster.

Part of Snapchat’s turnaround strategy involves releasing scripted shows as short as five minutes long.

Entering into the original content wars is a tough sell. The competition is becoming fiercer and this move hardly will differentiate itself from ad buyers who already avoid Snapchat. In fact, it smells of desperation.

Snapchat has seen a brutal brain drain with management leaving in droves.

They have voted with their feet.

Chief Strategy Officer Imran Khan was the latest to announce his upcoming departure.

Others to jettison are the VP of product, VP of sales, VP of engineering, and its general counsel.

The high turnover rate will make it more complicated to execute a drastic reversal of fortune.

The only silver lining is if Zuckerberg manages to screw up Instagram after forcing the creators out with his behind-the-scenes meddling, giving a glimmer of hope to Snapchat.

A stellar performance from the execution team along with a Facebook mess of Instagram could resuscitate the user base if users start to flee Instagram in droves.

There aren’t many alternatives unless a user is inclined to quit social media.

Snapchat badly needs to build up its user base or else digital ad buyers will stay away.

I am still bearish on this stock and it would take a small miracle to spruce up the share price again.

 

 

 

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